Social Networking, relevant to your business?

I was sent this great diagram recently showing how people chose to receive their news and information historically and trending how they are likely to in the future.

I am increasingly asked what social networking is all about and how can it be relevant to business. the simple answer I give is that I like to think of it as electronic networking, in other words a quick way to interact and pass information to lots of people anywhere in the world.

It’s relevant to business purely because it allows you to get you massage about your business or service to your market very easily.

With current technology, particularly mobile technology, people are choosing to get their information in very different ways. People read newspapers online rather than buying a paper copy, the same is becoming true with magazines, news is delivered electronically to phones and DAB.

You can take advantage of this by utilising linked up web services i.e when you update your website it automatically updates your twitter account and your facebook account. In this way potential clients do not have to visit your website to get your news, they will have have the information delivered to them in the way they choose to receive it.